1. Keywords & Phrases

• These are the words and phrases people use to find you.

• Google searches website content for these words.

• Use the Google Keyword Tool - https://adwords.google.co.uk/select/KeywordToolExternal

• Google Wonder Wheel – if you want to have more of a play!

2. Website Title & URLs

Make them relevant – think about keywords and phrases

2. Free Listing Sites

• You want Google to think your site is important and you can do this by increasing the number of links to your site. Free listing sites are a great way to do this:

Google Places, Free Index – these are great for collecting testimonials

Yahoo Local, Gumtree, CityVisitor ….... the list goes on

2. Social Media

• Love it or hate it – it's not going away so embrace it!

• Twitter – Great for getting feedback and engaging directly with people

• Facebook – Create a business page and build up a fan base

• Linked In – More professional and structured

• Think about your business and your target markets

2. Email Signature

Make sure you include a link to website and any social media links as part of your email signature

2. E-marketing

Collect customer email address and keep in regular contact with e-newsletters – FREE tools available such as Mailchimp and Constant Contact

2. Blogs

FREE On-line diary – keep it professional and make sure you include your website address

2. Articles

• Submit articles to online e-zines. It's FREE to do – make sure you include your website link

• Become an “Expert in your Field”

2. Google Analytics

This is vital! Ensure that you (or your web designer) includes Google Analytics in your site.

It gives you invaluable statistics on the number of visitors to your site

2. Your website

• Make your content interesting AND keep it fresh and up-to-date

• Make sure your website is easy to navigate around

• Have a call to action on each page so your visitors know what to do next -

Buy? Phone? Email? Visit?

BE PATIENT! TEST! ANALYSE! RE-TEST!........